OUR COLLECTION OF YOUR INFORMATION
In order to enable you to register to receive information, products or services available through our web site, or to permit us to respond to your inquiries, our site's registration forms may require that you provide contact information (like your name and e-mail address), demographic information (like your ZIP code, age, or income level), and/or financial information (like account or credit card numbers). Our online surveys may ask you for contact information, demographic information, and lifestyle-related information (like your hobbies, favorite athletic teams, buying preferences, etc.). We may run contests on our site in which we ask visitors for contact information and demographic information. We may also collect the Internet Protocol address and e-mail address of visitors to our web site, the e-mail addresses of those who post messages to a bulletin board, and the e-mail addresses of those who communicate with us via e-mail. In addition to this personal information, our web servers automatically collect web site usage information from you when you visit our web site. Web site usage information is anonymous information about our visitors that describes how our web site is used and navigated, including the number and frequency of visitors and subscribers to each web page, their actions taken during visits to the site, and the length of their stays. Web site usage information does not contain personally identifiable information.
OUR USE OF YOUR INFORMATION
As a general matter we seek to use information collected through our web site to enhance the experience of visitors to our site and to improve our business. We (including our affiliates) may use this information in a number of ways, including:
- To furnish you with products or services you have requested, or to send you information or otherwise contact you about us or our affiliates, our products, services, advertising, upcoming events, special offers or promotions, or for other purposes disclosed when you submit your information to our web site;
- To enable us to create customer profiles that will assist us in developing new products and services, to personalize products and services, and to send e-mail notifications of new site features;
- To provide you with personalized content, including varying the advertising that you see based on the information you provide us;
- To assist us in marketing and advertising our products and services and those of other businesses;
- To improve the content and navigation on our web site; and
- To prevent and detect fraud, infringement, and other potential misuse of our web site.
We may share your information, including personally identifiable information or
other information we maintain on an aggregate basis, with
our affiliates, including our co-branded sites, and other
third parties such as on-line and other media partners,
promotional partners, advertisers, film distributors,
entertainment venues, loyalty programs, and other third
parties who help us provide goods and services to our
web site visitors and other customers and clients. This enables us to continually improve
the content of our web site, and to provide additional
product offerings and services that we believe are valuable
to our customers. Finally, we may also use personally
identifiable information to enforce our Terms
of Use Policy or other online agreements which we
may make available from time to time on our web site,
or as otherwise necessary to defend or enforce our rights.
In addition, we may share such information with governmental
authorities when legally required to do so or at the request
of a governmental authority as part of a government investigation.
We reserve the right to contact any visitor at any time
regarding the visitor's use of our site using the contact
information provided by the visitor.
You may opt-out of receiving marketing communications from us or request that we not provide your personal contact, demographic, and/or lifestyle-related information to third parties. Please see the information below regarding opting out.
We do not specifically target our online services to children under 13 years old. If you are under the age of 13 you may use our web site only under the supervision of a parent or guardian. Please note that our site may contain links to content providers that collect information from children under the age of 13. We have no control over such content providers and are not responsible for the privacy practices or the content of other web sites. Because the Internet offers open access to a wide range of information, it is important that parents supervise and prevent access to inappropriate content, email or chat sessions.
The personally identifiable information we collect about you is stored in limited access servers, accessible only by our employees or agents. We will maintain appropriate safeguards, including technical measures, warnings, and firewalls, to protect against the loss, misuse, and alteration of any customer information under our control.
OPT-OUT - TO REMOVE YOUR NAME AND INFORMATION FROM OUR LISTS
You have the choice to opt-out of receiving marketing
communications from us, and to limit our disclosure
of your information to other companies. You can also
change or modify information previously provided. You
may opt out by contacting our customer service department
via our Contact
Form. In addition, if you would like to contact
site, or your interaction with this site, please write
Reading International, Inc.
500 Citadel Drive
Commerce, CA 90040